Pull My Frank

Francis Arthur Norton IV

"A lifetime of global observation grounded locally in the colloquialisms of central North Carolina"

Forecasts in the Age of Kudzu

A weathered tobacco barn in Stecoah, North Carolina. Kudzu does not consult the model before consuming the barn. Library of Congress, Carol M. Highsmith Archive

A weathered tobacco barn in Stecoah, North Carolina. Kudzu does not consult the model before consuming the barn.

Predictive analytics is supposed to tell you where the market is going. Kudzu is supposed to tell you where the fence used to be. Both are accurate in a way that doesn't help you when the vine has your mailbox and the market has your mortgage.

At a software company in Raleigh, we built models to spot trends. At my grandmother's place, we built fences to keep the goats out of the garden. The models were elegant. The goats were not. Both tested the limits of our faith.

A weathered tobacco barn in Stecoah, North Carolina. Kudzu does not consult the model before consuming the barn.
A weathered tobacco barn in Stecoah, North Carolina. Kudzu does not consult the model before consuming the barn.

The modern forecast is a map that covers everything but the ground beneath your feet. A vine knows where it is because it is already there. The rest of us are still drawing charts.

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